By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the speci
Marketing for the B2B Buyer’s Journey - Interview with Mark Donnigan
In today's busy service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to accomplish these objectives is by aligning marketing efforts with the buyers journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the num
B2B Marketing for the Buyer’s Journey - Interview with Mark Donnigan
By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinct obs